Marketing

Reverse-Engineering the Competition for Fun & Profit

Although I now work with clients that have respectable marketing budgets, my tactical thinking always goes back to my roots: Small businesses, low budgets, and a scarcity of time and resources. My early days were usually spent one-on-one with a single business owner, pitching ideas for how to turn a few hundred dollars into viable …

Lifestyle

Not a Morning Person? You Should Be Using Your Smart Alarm

Ten years ago, I’d taken a part-time sales job at Brookstone to supplement my income before the holidays. In case you’ve never seen one, I’ll tell you that Brookstone is pretty similar to Sharper Image. The store carried a variety of higher-end merchandise, from massage chairs to gimmicky golf accessories. Of all the products we …

Marketing

Don’t Forget These Little Details When Marketing Your Small Business

In going through a round of website analyses, I’ve noticed that a lot of business owners are missing out on a few low-hanging marketing opportunities.. Sure, there are billions of things that you could be doing to promote your website, but I hate seeing fairly entry-level tactics neglected. After all, when something that can help …

Marketing

Seven Habits of an Effective Marketing Consultant

Effective marketing prevails, but lackluster marketing will hobble a business worse than rusty leg irons. Without leads, there are no customers. Without customers, there is no revenue. Simple stuff, but I’ve met a staggering number of small business owners who insist on shrugging off the importance of advertising. That being said, it’s true that finding …